History

The Story of the Simčič Family

Our story begins in the mid-19th century, during the days of the Habsburg Empire, when our ancestor Anton Simčič laid the foundation of what would become a generations-deep winemaking tradition. He purchased a modest house and estate in Hum, Slovenia, along with three vineyards—Široko, Pušča, and Zagradno—nestled among the rolling hills. In those early days, the fruit of the land—wine and fresh produce—was sold to local restaurateurs and merchants. But with the arrival of the railway in nearby Gorizia, our reach expanded, sending our crops as far as Vienna and Trieste.

The roots of our craft grew deeper with Karol Simčič, Anton’s grandson. Armed with a degree from an agricultural school and a deep respect for the land, Karol expanded the family’s vineyards and fruit orchards through the 1960s and 70s. The vision became even clearer when his two sons joined him—Marijan, an engineer with a mind for precision, and Igor, an agronomist with a heart for the earth. Together, they took a bold step forward: producing wine under the Simčič name.

With that decision came expansion. New vineyards were cultivated in Kromberk, a region historically tied to Hum through Gorizia. Then came Renče, followed by the rocky hills of Vrtojba and Bilje. From 2000 to 2014, we built a bigger wine cellar in the village of Hum—now with the capacity to hold up to one million liters of wine, a symbol of how far we've come.

Today, our family nurtures over 80 hectares of vineyards stretching across the Gorizia Hills and the Vipava Valley. This land offers us the chance to create a rich tapestry of wines—each unique in character, style, and expression. And as we continue to evolve, the next generation is already stepping into the vineyard, ready to carry our legacy forward with passion, knowledge, and pride.

This is more than a business. It’s our family’s story—written in the soil, told through the vines, and poured into every glass we share.